Fresh food online...Where does the food come from?

Following on from my blog on Australian fashion, many thanks to those lovely people who sent emails to me regarding Australian designers and manufacturers...I am following up on them and will be writing about them in the near future. For now I would like to discuss the fresh food online quandary...many of us are online shoppers for all sorts of products, but are you a fan of online shopping for food?  There seems to be a flurry of online stores popping up brandishing the organic, fresh, fast food and so on.  The question arises, where does the food come from?  Is it Australian?  It is one of those questions where it takes a bit of research to discover the sources of the food we want to purchase.  

There is also the other factor of the supermarket...and for many of us supermarket shopping can be a real pain and oh sooo time consuming. I really don't like supermarket shopping and over nine years ago I started buying my groceries online...I find it fast, efficient and a big cost saving...no more browsing the aisles being trapped by all those temptations for me...I browse online and it's very easy to skip to the next aisle...believe me, just a click of the mouse!

  

However, buying fruit and vegetables, meat and fish is a different ball game I think.  I think most of us like to see the fruit and vegetables etc...feel, smell and perhaps we just like to be the one to pick the fruit and vegetables up, and make the choice ourselves.  I did weaken a while back and I started researching the suppliers out there, which I think is the trick to getting online food shopping right.  I decided I would source the fruit and vegetables online first...that was a hard one for me but after doing my homework I discovered what has now become one of my favourite Australian online sites Aussie Farmers Direct...here

Aussie Farmers Direct is an independently owned, multiple award winning, home delivery food business that sources fresh 100% Australian owned, grown and produced food, and delivers it direct to the doors of more than 130,000 households across six states of Australia.  In 2005, Aussie Farmers Direct was founded on the principle of helping Australian farmers by conveniently delivering their quality food to customers through re-inventing the local ‘milkman’.  With one van and 100 litres of milk, word quickly began to spread of the convenience and service and Aussie Farmers Direct were able to expand and add more products.  They have quickly grown to include more than 170 different products...from fruit and vegetables, to a range of dairy, bakery, deli, meat, chicken, seafood, pasta and fresh gourmet meals...see their website...here

I love the way their deliveries are made overnight and placed into esky bags left out on the doorstep by their customers before 7am, so the food is always fresh.  Fruit and vegetables are delivered in recyclable boxes in the afternoons...it's all so easy isn't it?

Aussie Farmers Direct  operate through a franchise system, and they have more than 200 franchisees servicing metropolitan areas and regional centres in Victoria, New South Wales, ACT, Queensland, South Australia  and Western Australia...plenty of opportunity for those of us who don't want the hassle of the supermarkets to take advantage of Australian produce...that's what we want isn't it?

And by the way, if you think  it is a while until we need to order our Christmas hams...have a look at Aussie Farmers Direct website...yes, there it is, the Australian Christmas ham and pudding ready for order now...

Images - Aussie Farmers Direct

Enjoy your food shopping online...Wendy